Until recently, the Internet was a sales channel more and more and more important, but in the end sales channel. Over there, agencies, hotels and airlines could sell their products, skip some intermediate and more easily reach consumers. To some extent, the network simply modifying some aspects of business, leaving out some players, but not much else. Only now, we are falling into the account that the issue is much deeper. Internet has altered the flow and use of information in the travel market, and increasingly, users they realize they no longer have to pay for things that do no more than 10 years, were part obvious costs trip.

First, users are now increasingly able to compare prices quickly, especially in a retrieval system, as there are sites for airlines. Ever needed a travel agent that will do the job of comparing prices, but that is in decline for some time.

Second, they have found new ways to get information about prices in the destination you are visiting. In other words, they know the reasonable costs for many products. They are found in bogs, forums and social networks.

Third, many users realize that it is possible to skip certain costs before seen as essential. For example, they can combine with a person in another city to stay at home, through networks like Couch Surfing. Sure, many people would never use such resources, preferring to go to a hotel. However, many others if they can save the cost of accommodation, which is usually a substantial portion of expenditure. To this, we must add that for many of us have more contact with local people is very interesting. Remember that traditional tourism industry contact between tourists and locals was very limited and often nonexistent.