Internet Business Is Good Business Susan Gunelius, president and CEO of Creative KeySplash in Orlando, Florida, and author of numerous books on marketing, branding and social media, 10 trends detected in the area of marketing and advertising.

Thanks to the tools provided by the network, such as Twitter, Facebook, blogs, online videos and other, information and news travels at the speed of light. For those of us involved in business using the Internet as a platform, that means new opportunities to reach consumers. The ten trends that are going to affect the marketing strategy from 2010 onwards.

1. Transparency and trust are fundamental. Consumers have lived in the first decade of the century a series of negative events and are no longer willing to accept just like that what companies tell them. Building trust will be paramount and once that is achieved, will be maintained. Confidence and transparency are not something that is done once, are an ongoing effort.

2. Less disruption, more added value.
Gone are the days when marketing messages were made to get the attention of consumers. Now we have to give them something that is not only valuable to them but also useful.

3. Value. . .
After the crisis, rather than spending money frivolously, people began to seek opportunities, offers, and opportunities to use coupons and greater convenience for their money. When the economy fully recovers, that behavior will not disappear immediately. Will concentrate on the value in creating marketing campaigns always with the consumer in mind.

4. Do not tell, show.
Show them what you have in your business, product or service; show them why they should spend their scarce money to buy from you.

5. Social media is not going to go, getting involved is fundamental.
Twitter, Facebook, blogs, YouTube and other social community tools online are increasingly popular worldwide. It is essential that your business will join the conversation on the web and you will attract consumers in those sites. Provide interesting content and interact with them to harness the power of these social networks.

6. Messages that are imposed are clear conscience.
So many negative things have happened during the first decade, from corporate scandals to environmental disasters that consumers seek marketing messages that reassurance. Try to convey a sense of security to meet that need.

7. Relationships rule.
Leverage the web to interact with people from everywhere and create relationships that would not have been possible ten years earlier. When you build relationships with consumers also creates a community of loyal to your brand can become a powerful marketing tool, word of mouth.

8. Videos online and mobile marketing.
Create your own video content and mobile content. Alternatively, invest in online video and mobile advertising this is the ideal time to do so.

9. Focus, focus, focus!
Do not try to do everything for all brands, products or services sold. Enounce. Start using the term to identify niche products, sites, blogs and more.

10. Integrated marketing trumps individual tactics. It is essential that you surround consumers with their marketing messages. The number of communications that people see every day is impressive, so it is important that their messages are not lost in the maze. You can dispatch them to consumers around brand experiences and allowing them to choose which of those experiences to consume.