We consulted three experts on the need for the business school to be in social networks.

Here are the answers we gave David Lee, director of communications for the IAE Business School in Argentina, Jose Diaz, a designer of information architecture and digital marketing consultant INCAE Business School, and Juan Carlos Baritone, professor same school, who did a PhD at the MIT Sloan School and wrote his doctoral thesis on the use of social network analysis for the optimization of diffusion of innovations.

1 – A new means of communication. Social networks are a constant channel of communication, so for many micro logging and constitutes a new medium. Something relevant, considering that the primary audience, by age group is students and applicants to be. “Obviously the social networks would not consider them part of the communication system, which is clearly wrong,” says Lopez.

2 – Speed viral. The ease with which they can disseminate ideas, research, events, new programs, among other elements of communication, is one thing that differentiates the social networks of other media in which everything costs more, “said Diaz.

3 – Free hot. Social networking conversations that can occur with new ideas for the academic discussion, which may even be passionate. Therefore, “not only important to use them as bulletin board, but you also have to learn to listen to better understand the students,” says Diaz, who is out of the discussion, is also out of production of ideas. “