Are erected in safeguarding the economic viability of the companies, feeding on the profit and loss account and analyzed whose figures peering relentlessly, hiding behind the quest for profits as collateral for corporate welfare. Shareholders have been consolidated as the quintessential heirs of Milton Friedman maximum-seeking of pure monetary gain, without any concession to the social and environmental issues for decades have been relegated to isolated philanthropic campaigns, with no link with corporate activity as such.

Certainly the maximization of value is and must remain a top priority “of shareholders, but the importance of Corporate Social Responsibility, its full compliance with the economic benefits and great potential for corporate reputation and enhance the confidence interest groups have also taken into account in the new stage production which makes the survival of the companies a long-term sustainable development, citing as weapons transparency and social responsibility.

In recent times there have been many echoes of the voices of those who pressure companies towards the coherent integration of the principles responsible, and trampolines that are business management in the XXI century. The efforts of some of the most important organizations also point in this direction, as shown by the publication by the Global Reporting Initiative Guide “Getting to investors. Communicating ASG Securities,” which seeks to educate investors both individual and institutional, the importance of accountability and the scope of the new G3 guide body, in order to close the information gap between environmental, social and corporate governance in relation to investors.

The social dimension has been treated shareholders including banking moguls like David Rockefeller in his article “maximizing the profits of the company” makes clear that: “It is essential for business leaders recognize that today more than ever before have a number of responsibilities to society that go beyond maximizing profits for shareholders, and profits are still the most important tool we have to promote and expand the welfare of our society. “

With over 40 years experience, Fernando Market has become one of leading specialists in the management, creation and development of brand strategies and corporate identity programs in our country. Throughout his career has been devoted to position brands and identities of both domestic and foreign firms for competitive differentiation and success.

In 1964, in New York his hometown, he discovers his true passion: graphic design, when he becomes part of the body of illustrators of McGraw Hill Corporation, a year marked by him as the beginning of his career.

For 1965-1967 carries out commercial illustration, brand design, structural design and packaging for multinational companies such as: Balm Barr (Mennen Division), General Foods, Seven-Up Bottling Company, Assai Pentad, Max Factor Corporation, Time Magazine, Browbeat Baking Company (Canada) and Union Asbestos & Rubber, Inc., among others.

In 1968 participates in the Mexican Olympic Committee “to study Beatríz True blood as a partner in the implementation of commemorative books, distributed internationally.

How long they take in and buy what you’re doing in your business to make more sales. And to go straight to the point and so immediately implement my strategies, here are my 3 tips:

1. Stay in front of your customers at the right time

We often think that customers buy by luck, and it is not. The customer buys because, when the need arises, you who are against it. After all, not when we want, but when the client is ready.

Hence the importance of being in front of your potential customers constantly, and to do nothing like a printed or electronic newsletter (I use Aweber).

Now. Many think that these programs are expensive to send newsletters. In fact, the cost is ridiculously low compared to your sales revenue. (Stay away from free. You need a program that allows you to measure the effectiveness of what you send.)

2. In the frequency is for sale

A consultant was selling a package to learn to do better queries. It took 7 months to buy. And what did that sale was the frequency of the message.

Another example was another consultant in the area of ​​writing words that sell. I’ve been reading your newsletter 2 years and last week was that I became a customer. (Now you have income from my part at the rate of $ 47 per month.)

When I say frequently, I mean the use of a newsletter, letters by mail, paid advertising, phone calls or whatever allows you to be customer facing frequently.

3. Track to Success

The vast majority of my clients repeat their purchase. That’s great because once the customer is in my funnel, you need not pay for advertising to attract. It’s obvious. According to some studies, a happy customer is more likely to buy again.

And this is achieved through monitoring. When I’m talking about tracking the use of an autoresponder where the customer buys, he is thanked and tracking emails sent to you automatically. (Let me clarify: although my system is automatic, my clients can trust they will receive a response if you contact us.)

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It is important to note that highlighting Manabi Ecuador, have tourism development plans (PLANTETUR 2020), which in some ways is a compass to steer to the cantonal and private enterprises do not yet have a proper tourism planning and proposal resources .

The social and political changes the country, now require that no rigid plans are structured in the tourism sector, but rather there is a need to structure appropriately flexible approach articulated in the short term, measures could be implemented jointly by the public and the private sector. This strengthening of tourism encourages the provincial government, cantonal and parish planning with the country’s tourism business production in the tourist area.

It is necessary to think and execute actions in tourism will always think what a tourist needs and wants, namely to think from the demand, but without implying that the offer does not meet a certain target group, in other words, the tourism development, too, is a mechanism to connect travelers with the host regions. In short, the proposal is not segmented integral, which becomes a working tool and analysis for development managers in the field of tourism, etc., and this research could be an element of consultation to outline the business ventures.

Specific Information ceibo house hotel

Ceibo House Boutique Hotel & Spa, is located on the coast of Ecuador, 20 miles south of the equator, in the Rio Cohen estuary 5 km Marquez Bay.

The charm and hospitality of the Ecuadorian coast will make our guests live an exceptional experience at all levels. Our location offers easy access to the bay, the ocean and the charming town of Bahia De Marquez. This was the first city in Ecuador to be declared “Green City” by working and living standards of its inhabitants.

The best hotel on the coast of Ecuador conceived in the form of Hotel Boutique, offers activities and tourist services at the highest level. It is the best choice for frequent travelers, domestic and international, who like the rest, tranquility, comfort and service.

CEIBO HOUSE has 15 luxury rooms and 3 suites with double Jacuzzi in each room, WI-FI internet, air conditioning, LCD screens 32 “Direct TV installation, clay tennis court, swimming pool with bar service, restaurant, gym and spa. Save on your walls a collection of works by some of the best artists of Ecuador.

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