Posted on 01 March 2012. Tags: commercial vehicle, dynamic markets, global market, group continues, new client
Driven by strong growth in the international arena, Renault group sales of 591,855 units have been in the third quarter, growing 5.7% in a global market, which increased 4.6%. In this way, the group continues to increase its share in twelve of the fifteen major markets.
In Europe, a market with falls of 11.5%, Group sales fell by 4%. The Renault brand is the second of the continent, with 8.5% market share (passenger + commercial). Renault strengthens its leading position in the commercial vehicle, with a 15.8% market share (+2.5 points of growth). Dacca brand continues to grow, up 0.2 share points, mainly thanks to the success of Duster, who has conquered new clientele with over 17,000 sales in the third quarter.
Outside Europe, Group sales, induced by dynamic markets, increasing by 22.8% in the third quarter and accounted for 42% of total Group sales.
In the Eurasia Region, volumes grew by 27% in a rising market of 40.1%, in particular the effect of the impact of aid on sale in Russia.
In the Euro med region, sales increased by 11.3% in a market growing by 11.8%. The Group provides good results in Turkey with a sales increase of 38.7% and strengthens its market share by 1.2 points.
In the Asia-Africa, Group volumes increased by 10.4% in a market growing by 11%.
In the Americas region, the Group recorded its best result with a 41.3% growth in a market growing 14.1%. In Brazil, the group overcomes the barrier of 5% market share, reaching 5.3% in the third quarter.
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Posted in Global marketing, Market info, Marketing plan
Posted on 01 August 2011. Tags: Global technology, Open source, Personal computers, Technology company
To do business on the Internet should lead to information, especially information from consumers of a product or service. It is information that could only be controlled with a social art that takes a lot of value to people.
With Internet is awesome power of recommendation, and this is favorable for a company takes customer satisfaction.
Very few companies have a second chance. This is what happens with Apple that led the first boom in personal computers, but fell behind the viral power of the quality and performance of the Microsoft PC.
Steve Jobs was removed from the company and returned. Then we saw the storm that was unleashed with each release of phone, managing to grab a huge share of the smart phone market.
Eric Schmidt, Google chief executive, said that the consumer computing technology is now moving to mobile phones. If Apple holds, the dominant market share now could become the largest global technology company.
Apple, after 15 years as Microsoft’s revenue exceeded. The rise of personal computers and desktop seems to have ceased.
The current number of mobile market share change too much too soon. Here Apple has only a 4.1% market share last year was 2.5%. However, with smart phones is a different story.
Apple is selling a lot more smart phones, by quarter, Research in Motion, the maker of the Blackberry. However, the competition from Google’s Android that through open source licenses, expected to surpass Apple and marginalize the same way that happened in the PC.
Posted in Business Online, Global marketing
Posted on 19 May 2011. Tags: Global marketing, Information technology, Marketing strategies, New customers
A strong recovery is expected to include a greater volume of purchases by customers, increased prices, more new customers and better customer retention. You:
* Confidence is rising
* The social market is projected to large volumes
* The hiring of employees be increased
* It is expected that China’s big market gains
But despite all this optimism, companies are still not sure one of the key components of your marketing campaigns, do not believe their activities in the social mass media are well integrated with global marketing strategies.
* 42% of the respondents consider that they are integrated with mass media
* 11% of companies have an effective integration with the social mass media in their overall marketing strategies.
Why there is still this lack of integration?
* Many companies are reluctant to his new role as agents of change.
* Others need to leave their traditional budgets
* Others are making plans on how to integrate information technology
Integration, it is certainly temporary, so expect a crowd of companies in the social mass media. Are well known successful campaigns are the best example, campaigns that combine traditional elements, computers, phones, etc.., Which are providing opportunities for consumers to participate in the market with brands in a fresh and innovative.
We are moving rapidly towards an era that will be dominated by multi-channel marketing. It’s an exciting time, full of new ways to connect with customers throughout the process of mass consumption. Undoubtedly, I am optimistic. And you?
Posted in Global marketing, Marketing System
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