A fundamental requirement for any business or company that wants to be competitive is to have a database of customers.

Having a customer database allows us to maintain communication with the client (by knowing the means by which we can contact you), lets us know what our key customers (and thus, for example, to provide preferential treatment) and allows us to meet each client’s specific (and thus, for example, to offer a personalized).

Let us look at a road map for how to create a database of clients and how to capitalize on this:

1. Determine the appropriate technology

the first step is to determine the technology they use to create and manage our customer database.

The choice of this technology will depend on several factors ranging from the size of our company, the rotation of our business, our resources, to the type of audience that we are headed.

Depending on these factors, we can use user-friendly programs such as Excel or Access to more complex programs, which may be necessary to hire a professional to be responsible for implementing them.

2. Determine the required information

second, we must determine what information or data that we require of our customers.

Customer data should always strive to ensure are your name and contact details, such as your physical address, email address, landline and cell phone.

Other information we might strive for is your birthday, and data on purchasing behavior, such as the products we have purchased and how often they buy or visit often.

In addition, other more qualitative data that could attempt to get-to-get a better idea of the profile of our customers are your school, workplace, hobbies (if you travel, if you do sports, if you read magazines, etc.).