In almost every act of our lives, we have a choice. Thus, a basic need can be satisfied either with the purchase of commodities, or products made in a place where one wants to spend time and would gladly pay more for what you buy. The experience economy climbs stairs. We are at a basic level to commodities: consumables, followed by products: tangible goods, then services, intangibles and as a last step memorable experiences.

Most companies are able to manufacture products that meet the generic needs, while the most innovative companies are putting focus on building memorable experiences appealing to the sensory and perceptual.

Experiential Chief Officers

Many companies are starting to get their charts a new position: Chief Officers Experiential who know about the new disciplines of behavioral science, art, sculpture and architecture and its contributions to the stimulation of sense organs . The “creative experiences” are based on Visual Marketing to achieve from computer displays to put real experiences representing scenic exceeding customer expectations.

Visual Marketing for whom?

The Visual Marketing is a selection of tools that enable the staging of an experience, in-house. The years as a teacher of Visual Marketing courses in retail chains, rescued once taught to be aware of the design elements of even the most basic, they change personal perceptions and become part of life everyday. Colors, textures, shapes, details help to awaken feelings memorable.

Thinking of training to employees, an issue arises that many companies seem to forget: how to build memorable experiences for customers, when they do not apply to employees, what does “love” to their task will repositories in a chain of retail when response to a question about a product, their own comrades answer “Ask the girl that fits”?

Successful management of the shopping experience

As in any creative act, the success is born of inspiration empty of content, but can only come from knowledge. Successful management relies on the proper definition of the shopping experience, the clustering of customers and their needs, and a strong coherence between goals and tactics to meet them.

This will work on factors that influence emotional aspects: color, lighting, music, smells, tastes and touch.

Each time you open a site, a play is staged and inevitably go to the design, creative act. We set and a double problem: What distinguishes a creative act? How do you know if it fulfills its purpose? In the theater enforces the intuition for business, intuition confronted with consumer behavior.