Organizations such as human groups are constantly forced to make decisions whose success depends on the proper conduct of the same, the decisions themselves are the product of a reflection process that involves various activities, this being systematic and orderly thinking what is known and Planning.

The whole process of planning, says Stanton, (1984) is to “study the past to decide this, what to do in the future, how, when, and by whom. Planning is expected to decide today and the actions we can take from this to a desirable future. This is not to make predictions about the future, but to take appropriate decisions to make that future happen.

The conceptual foundations of Strategic Planning, do not appear until the early seventies, when triggered a global crisis that manifests itself in the rise in oil prices, shortage of raw materials and energy sources, as well as inflation two digits, which produces the stagnation of the economy and rising unemployment, especially in the U.S., as there are goods from other countries, mainly from Japan, low cost, high quality, displacing almost all international markets . (De la Cuesta, 2006)

Also their say, “This general crisis required a new type of planning that would develop the financial health of companies, regardless of negative events that might occur in their environment.”

Strategic planning is a process that feeds constantly and passes successively through three phases, says Godet, (1990):

• Strategic phase in determining the mission and objectives of the center through identifying their strengths and weaknesses, by conducting an internal diagnosis, as well as opportunities arising from the changing environment that surrounds it.
• Operational phase, which makes the planning of operations and coordination of efforts to achieve the objectives.
• Budget Phase, where resources are allocated for developing the objectives, commitments and responsibilities, performance analysis and control.

As Drucker says, (1994) “Strategic Planning is a means to assess the risk and try to keep the organization adapted to optimally constantly analyzing changes in the environment and maximizing internal resources available that confer an advantage from the competition, taking advantage of opportunities more effectively. “

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How long they take in and buy what you’re doing in your business to make more sales. And to go straight to the point and so immediately implement my strategies, here are my 3 tips:

1. Stay in front of your customers at the right time

We often think that customers buy by luck, and it is not. The customer buys because, when the need arises, you who are against it. After all, not when we want, but when the client is ready.

Hence the importance of being in front of your potential customers constantly, and to do nothing like a printed or electronic newsletter (I use Aweber).

Now. Many think that these programs are expensive to send newsletters. In fact, the cost is ridiculously low compared to your sales revenue. (Stay away from free. You need a program that allows you to measure the effectiveness of what you send.)

2. In the frequency is for sale

A consultant was selling a package to learn to do better queries. It took 7 months to buy. And what did that sale was the frequency of the message.

Another example was another consultant in the area of ​​writing words that sell. I’ve been reading your newsletter 2 years and last week was that I became a customer. (Now you have income from my part at the rate of $ 47 per month.)

When I say frequently, I mean the use of a newsletter, letters by mail, paid advertising, phone calls or whatever allows you to be customer facing frequently.

3. Track to Success

The vast majority of my clients repeat their purchase. That’s great because once the customer is in my funnel, you need not pay for advertising to attract. It’s obvious. According to some studies, a happy customer is more likely to buy again.

And this is achieved through monitoring. When I’m talking about tracking the use of an autoresponder where the customer buys, he is thanked and tracking emails sent to you automatically. (Let me clarify: although my system is automatic, my clients can trust they will receive a response if you contact us.)

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