You can talk so the technique of the funnel is a sort of inverted triangle. At the highest level would become the base of the triangle or the entrance of the funnel will target our strategies to attract the attention of more people then guiding these people go to new products, more expensive but more profitable and this process will obviously reduced the number of customers but increase my earnings.

The more expensive products will not see the potential buyers of the first level, but only when they pass the second or third level of purchases of our products.

We give you an example:

1. The base of the funnel. At the first level will offer such an e Book for free, there is recorded the greatest number of people which then orientate towards a “landing page” or landing page where I offer my first product perhaps U.S. $ 30.00. Here imagine 10,000 people are booked. It may be that at this level even lose money because your product may cost you more than $ 30 but your goal will then go to those first customers in the second or third level that really are your profits.

2. Second level. To those 10,000 people and only to those I offer a second product that costs more may necessarily about $ 97 or maybe a monthly subscription. Of these 10,000 people may take the second product only 3,000 people.

3. Third level. Only people who took the second product I offer a third product even more personalized and more expensive yet the price of which can reach hundreds of dollars can be personalized advice and private conferences. In this third level may reach about 1,000 people but they are my super clients who are willing to buy my best products.

There is moreover a uniform criterion of how much they must raise the price between the first product and the product of the second level, nor is there a rule on how many levels are recommended. The idea is to experiment to see how this strategy can be adapted better to my online sales process.

The truth is that in my personal experience, more as a customer or consumer, the strategy actually works and you get to buy more and more products of the same company.

Nor Forget That dog one of the Advantages of this market is the wide range of brands: Apple, Hewlett-Packard, Dell, Acer, Toshiba, Sony Vail, Smart PC, CompUSA, Ibex, Renovo, Asus and Samsung Are Among Those Can Be found in the national stores with a wide Variety of Choices, prices and Configurations for Every Taste.

Different brands offer a wide Variety of equipment with new features Such as 3D video, Special Applications for high-definition audio, resilient materials, access-using fingerprint, Among Many Others.

On desktop computers, There Are a Variety of options, from basic Configurations, up to Powerful machines ideal for home entertainment and high-performance tasks. The design teams ‘all in one’are Leading user preferences, ease of configuration, saving space and Striking design.

There’re normal obligations, a simple application and electronically signed documents, which can be operated on your personal computer with Internet admission. There’s anymore a necessity to ask your head for the paycheck money advance and your close friends will be beyond your financial difficulties. I does not matter what you require extra finance for – payday loan will be the quickest option to receive it. Whilst having payday loans no one will talk over your transient hot seat.

Occasionally citizens generally took wherewithal from their employers and pay it back after their upcoming payday, not understanding the benefits of payday loans. Not every customer thus can have the opportunity to obtain payday loan with no trouble, so you have to understand all the terms and conditions. For the majority of inhabitants that are undergoing an unpredicted cash necessity, payday loans provide with the ideal decisions to amend their financial state and save them from humiliation or pressure.

Maybe dwellers can not realize the seriousness of fast payday loans online, lest they undergo the urgent situation themselves. It is bad enough finding out your account is empty well before the next paycheck; the determination is to appeal for payday loans to settle your cash flow crisis. This may be significant to inhabitants that are suffering a fleeting money shortage, which comes across many people. The life is very short and you do not need to undergo troubles because of cash shortfall. Due to the fact you are able to obtain payday loan with your personal computer and Internet access; you might avoid the panic that sets in with cash shortfall between paydays.

Marketing is a philosophy of the company under which the satisfaction of customer needs and wants is the economic and social justification of its existence, therefore, all activities of the company should seek to determine those needs and then meet to make a profit growing steadily in the long run.

Projection of activity.

The working system of business will be for distribution and sale of electricity in the province of Las Tunas, supported by the Act 1287 (Electricity Act), regulations and resolutions arising organized in the Handbook of Consumer and procedures developed by the Quality System and meet the international requirements of ISO – 9000, all aimed at customers who see us as the best solution to their problems at any time, for it will consist of:

Commercial Division, formed by technically qualified personnel dealing with the different tasks that developed the area and to develop policies to be followed by Basic Organizations Municipal Power Marketing activity.
Base Business Unit of Commercial Services, which provide the services of measurements, laboratory electric energy meter, Electricity Savings Program in Cuba, IT, Billing and Energy Advisor. Experience of working years in the marketing of electricity to private consumers and state and other services related to electricity.

Portfolio of services.

1. Electric Energy Sales, which is our leading product.
2. Maintenance of lines and substations to third parties.
3. Provision of generators.
4. Provision of electrification projects
5. Provision of engineering services (accommodations loads, power factor improvement and energy inspections).
6. Change of location of the measurement equipment.

These services are provided by the corresponding Base Business Units, whichever govern each clearly defined by legal regulations, published in the Economic Recruitment subsystem.

Sales of energy:

As already mentioned, the sale of electricity is our main product or service leader.

The professional workforce dedicated to the sale of electricity amounted to 46 readers and 28 electrical inspectors, supplemented with 3 heads of business groups based in the municipalities of more customers (Tunas, Puerto Padre and Amancio) and another 5 technicians responsible commercial activity in the remaining municipalities.

It is a concern of the Directorate of Basic Electric Organization that all personnel performing work related to the sale of energy, this adequately trained to deal with it, for what has been planned to provide a preparation aimed at:

Attention to customers.
Objectives and strategies of the Basic Electric Organization.
Vision and Mission of the Basic Electric Organization.
social and moral values ​​established by the Basic Electric Organization.

The sales prices of electricity are regulated by the Ministry of Finance and Prices as approved rates depending on the type of customer and their demands for electricity, so it is not possible to consider modification or adjustment.

We must achieve to convey trust and confidence that we will be right in the place and time they need us. For this the company has continued the policy of establishing service commitments to customers that require us to work and strive to systematically assess the status of compliance. These commitments, without requiring a written contract is an obligation if, refer to:

Or restoration of service
Care unconformities (complaints) for high consumption
Maximum waiting time in a Commercial Office
Answer calls
Or reconnection of services for non-payment cut
Connection of new services Ø 110 volts
Connection of new services Ø 220 volts
Attention to supply requests

This is included as a task in the implementation schedule of the summary.

Other services associated with the use of electrical energy.

The rest of the services offered by the Basic Electric Organization will execute upon presentation of their request by customers and mediating a signed agreement between the parties. These agreements are recorded in the Legal Department with the participation of the involved areas as appropriate:

Repair and maintenance of transformers.
Or consulting services and project implementation for:
• Accommodating and load control.
• Corrections or power factor improvement.

Promotion policy.

The promotion of services is done through surveys, interviews, brochures, radio and other interventions.

Our promotional staff will:

• business addresses, Technology and Investments.
• The Municipal Base Business Units.
• Body of readers and inspectors.
• Staff of the technical areas of the Basic Electric Organization.
• mass media organs.
• Electricity Savings Program in Cuba.

In order to enhance customer service in the private sector has begun to implement a new system of work including the refurbishment of the premises where the payment is made, the modernization of equipment with the introduction of information technology and changing the mentality of the workers. Its implementation represents one of the most important challenges for the years 2000 and 2001 in the Basic Electric Organization, it represents a qualitative and quantitative improvement of customer focused Business Management. Among its advantages are:

Creation of the database required for all market research.
Automated Attention to complaints and customer complaints.
Reduction of more than 75% of currently existing modeling.
Reduction of more than 20% of staff in the billing office.

One of these points is the importance of going to build a subscriber list.

But … Why all website or blog to build a subscriber list?
Just because it’s one of the most important assets you have any business: the ability to communicate with potential customers, either to provide a service, product, gift or simply to keep the brand in the minds of people.

But beyond that, if it is a business exclusively online, build a subscriber list is perhaps among the 3 most important aspects.

That’s why in this article I want to show the reasons why you should not miss a day without you build that list:

1. Allows you to get return visits: although it’s always nice to get new traffic to your website, it is equally true that is great news if people who visited him once, and does it again several times. With a list of subscribers can keep in touch with people who have visited your website and invite you to visit again to see new content, news, etc..

2. It lets you create Relationships: through a list of subscribers have the possibility to build relationships with people in it are recorded. By sending emails with nice and useful content to your subscribers you build a relationship with them that allows you to strengthen your brand and your business. Establishing a good relationship with your subscribers is the best investment you can make your online business.

3. Allows you to earn more money: so simple, with a list of subscribers have the possibility to increase your income. When you have access to thousands of people through their e-mail inviting you to buy a product of yours or a third party (as an affiliate or simple recommendation).

These are just three of many reasons why you should start building your list of subscribers from today.

In a future article will show you how to create a subscriber list and give you some tips to motivate people to register on it. As always, I would like to see your comment at the bottom of this page to know what you think of this topic and this article was helpful in some way.

If employees, not management, I mean, they feel they are a real contribution to the organization, they feel a greater level of commitment and motivation, which achieved an increase in the productivity of these. There are countless examples of organizations within the Fortune 500, to create value in the short term, taking into account only the shareholders have generated a lot of damage and destroyed value to organizations, rather than create it. The concept of value creation should not be a monetary or financial terms! This concept should be applied much more broadly.

Productivity is essential to compete in the competitive and dynamic market today. Productivity, both employees of the Organizations that are in constant research and anticipation of changes and problems.

For all the foregoing that I introduce the concept of “Value Driven Management” (VDM). VDM is a theory which focuses on creating real value in the long term, based on eight factors which always are considered individually and entirely to the point that any decision or action will be taken by the organization. These eight factors are:

• Cultures external to the organization;
• Organizational culture itself;
• Values ​​of employees;
• Values ​​of suppliers;
• Values ​​of customers;
• Values ​​of others;
• Values ​​of competition;
• Values ​​of the owners of the organization.

Once these factors are considered, as described above, both individually and integral can be sure that the decisions and actions will be implemented to maximize value creation in the long run, not only in monetary terms but in a broader sense. On the other hand VDM emphasizes the creation of knowledge and incentives, as might be the case for training and development, so that there is a genuine motivation of employees.

Wal-Mart is an excellent example of an organization that is constantly in search of ways to create value for it. This organization is a fundamental principle which is true at every level of the organization, this is respect for the individual. Respect for the individual not only refers to its employees but its customers, suppliers and partners.

Another clear example that Wal-Mart understands and applies the theory of VDM is the tool “Vision 360″ used. Before a decision or action is implemented, this is fully tested to see what could be all the consequences of these.

Finally, another example is that Wal-Mart takes into account the views of all the people who interact with the organization, which leads to innovation and value creation in the long run.

It is vital for organizations to be proactive and refuse to accept any external pressure to employ any decision that does not generate short-term and real value to the organization. VDM in order to use existing organizations must:

• The total commitment of top management;
• The real empowerment of employees;
• That the levels of compensation are adequate;
• There should be restructured so that employees can use the concepts of VDM;
• The organization should focus on the correct selection of staff;
• The organization must complete the emphasis to be generated in the creation of value;
• Finally, a key element in VDM is the continuing education of employees and management.

“In the course of the average lifetime, the only activity consume more time Than That a persons job or career is sleep” (Gardiner and Pohlman, pg. 168, 2000). How are you are the phrases that the management of each organization should understand and remember every day.

In this way they would realize the importance of generating adequate levels of motivation, creating the context for innovation and total employee commitment to the organization to not only think and act in a short-term, but is generated and create real value in the future thinking of the organization.

Finally, remember VDM is a theory that focuses on creating real value to the organization over the long term. It is a multidimensional and integrated theory focuses on the eight factors mentioned above and does not focus solely on generating monetary value to the organization, but in creating value in a broader sense.

Organizations that implement this concept can increase creativity, improve productivity, maintain a competitive and comparative advantage in the long term and maximize value creation in the long run.

The two basic types of competitive advantage combined with the panorama of activities for which a company tries to achieve them, leads to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation and focus.

Each of these generic strategies involves a different route to competitive advantage at a time which depends on the scenario of strategic targets. The strategies of cost leadership and differentiation seeking competitive advantage in a wide range of industrial sectors, while strategies try to achieve focus on a narrow segment.

The idea behind the concept of generic strategies is that competitive advantage is at the heart of any strategy, and achieving competitive advantage requires a company to make a choice about the kind of advantage that seeks to achieve and the landscape within which do it. Being “all for all” is a recipe for strategic mediocrity and the below average performance, because in reality means that there is no competitive advantage at all.

COST LEADERSHIP

Involves proposed to be the producer or provider of a service more cheaply in the sector. Understood cost to the monetary value of all goods and efforts incurred to provide a service or obtain a finished product. The company aims to costs has a broad overview and serves many segments and can even operate in fields related to yours.

The sources of cost advantage are varied and depend on the industry structure. May include preferential access to raw materials, proprietary technology, the pursuit of economies of scale and others.

Companies that work with low cost typically sell a standard, or product / service without ornaments and placed considerable emphasis on the scale of maturity. If a company manages and maintains the overall cost leadership will be an above average performer in a sector as long as their prices are at or near the average for that sector. At equivalent or lower prices of rivals this position translates into higher returns, but this leadership can not ignore the bases of differentiation. If a product is not perceived as comparable or acceptable to buyers, a cost leader will be forced to discount prices well below their competitors to make sales.

The strategic logic of cost leadership usually requires that a company is the leader in costs, and not one of several companies fighting for this position. When more than one aspiring cost leader, rivalry is usually hard for every point of market share is considered crucial. Unless a company can achieve cost leadership and persuade others to abandon their strategies, the utility consequences can be disastrous.

Differentiation

In a differentiation strategy, a company seeks to be unique in an industry with some qualities widely valued by buyers. Select one or more attributes that many buyers perceive as important and exclusive places to meet those needs. The rewards of its uniqueness is a higher price. The sources for differentiation are particular to each sector. It can be based on the product or service itself, the delivery system through which it is sold, the marketing approach and a wide range of other factors.

A company can achieve and sustain differentiation will be an above average performer in the sector, if the price premium exceeds the extra costs incurred to be unique. A differentiation can not ignore its cost position because the higher price would be offset by a competitor with a markedly inferior cost position. So try to close as a differentiator from its competitors costs, reducing all other areas that do not affect differentiation.

A company must be truly unique or perceived as something only if you want a higher price. In contrast to cost leadership may be more than one successful differentiation strategy in a sector if there are several attributes that are widely valued by buyers.

APPROACH

This strategy is very different from the others because it relies on the choice of a narrow view of competition within an industry. The “focused” select a group or segment and adjust its strategy to serve them to the exclusion of others. By optimizing its strategy for the target segments, it seeks to gain a competitive edge in its segment but does not have an overall competitive advantage.

The focus strategy has two variants: cost focus and differentiation focus.

Both rely on the difference between the focuses target segments and other segments. The target segments must have buyers with unusual needs. The cost approach exploits the differences in cost behavior in some segments, while differentiation focus exploits the special needs of buyers in certain segments. These differences imply that these segments are poorly served by competitors with very broad objectives those who serve them while serving others. The focuser can thus achieve competitive advantage by engaging in segments only.

A focuser takes advantage of the sub-optimization in any direction from competitors with broad objectives. Competitors may be playing down to meet the needs of a particular segment, which opens the possibility of a differentiation approach. The very large white competitors may also play above to meet the needs of a segment, which means that they are bearing a higher cost than necessary to serve you. An opportunity for cost focus may be present in just meeting the needs of a segment like this and nothing more.

If a company can achieve sustainable cost leadership or differentiation in its segment and this segment is structurally attractive, then the focuser will be an average performer on the industry. The structurally attractive segments is a necessary condition because some segments in an industry are much less profitable than others. There is often room for several sustainable focus strategies in the sector, provided the focusers choose different target segments. Most areas have a variety of segments, and each involves a different buyer need or a different optimal production and delivery as a candidate for focus strategy.

Stuck in the middle

A company that is “caught in the middle” is one that is not successful in any of the generic strategy that seeks to achieve, therefore, has no competitive advantage.

A company in this situation, will compete at a disadvantage against a cost leader, differentiator or a focuser that will better position to compete in any segment. If a company is caught in the middle discovers a profitable product or buyer, competitors with a sustained competitive advantage quickly removed it.

The only two ways for a company caught in the middle can survive making a profit is to a highly favorable industry or if it falls in a sector where all competitors are stuck in the middle. However, usually a company like this will be much less profitable than those that achieve a competing generic strategies.

Being stuck in the middle is often the manifestation of a company’s refusal to make choices about how to compete. Seek competitive advantage by all means and not achieved, because the different types to achieve competitive advantage usually requires inconsistent actions.

The temptation to blur a generic strategy, and thus get caught in the middle, is particularly great for a focuser once it has dominated its target segments.

The approach involves deliberately limiting potential sales volume. Success can lead to a focuser to lose sight of the reasons for its success and compromise its focus strategy for growth. Rather than compromise their generic strategy, a company is often better off finding new industries in which to grow and to use its generic strategy again or exploit relationships.

Not the first time a “leader” of the group, has spent his entire organization to another company, and if I were in your group, your check will surely fall apart. There may be companies that apparently have a greater potential compared to many other companies, even better profit than the company with which you are now. But ask yourself this: “Is that earning potential is sustainable over time?

In my short experience since in 2000 I started my first MLM business, I have seen birth and death of several companies. We offered the ultimate solution and plans to gain assured us get income for life!

To my way of looking at Network Marketing, the cornerstone by which all companies should lay the foundations are your products and / or services. Principally and first of all, what sustains and makes a company great are the products and / or services offered.

It is therefore advisable not only to analyze the compensation plan of the company, but also provide a product or service quality and high demand.

- If your company offers a bad product or service, I assure you it will not last over time.

- If your company offers a product or service overvalued (which we can obtain the same product on the market at half the price and even a tenth of what we paid for it), then do not prosper.

- If your business is sustained only through a plan for profits and not have a product or service to offer, forget about it. Not only because it will not last, but it is also illegal in most countries, in that case if you’d be with a pyramid scheme.

Not only are the companies responsible, but we largely Network also dedicate ourselves to promoting and selling the winning plan, and little or nothing about the products and services.

Always remember this: What sustains and grows MLM companies, the star of the business, products and services are NOT profit plan.

The best way to select the company you work and make sure that your referrals will not disappear overnight, is to get a simple question:

Can I join this company but did not have an economic benefit only for the product or service you offer?

If you “fall in love” the product or service your customers and partners probably will too, will find it harder and wanting to leave the company because they are not getting the revenues they expected or because another company offers “best profits.” In short, after all this analysis, my recommendation is to not stop on both the revenue plan, but you take the time to analyze the products and services that we recommend.

Of course, a good compensation plan is also important, but if you want to receive your check every month and for many years, join a company that offer good products and / or services that solve problems and make better the life and business people.

The whole process of planning, says Stanton, (1984) is to “study the past to decide this, what to do in the future, how, when, and by whom. Planning is expected to decide today and the actions we can take from this to a desirable future. This is not to make predictions about the future, but to take appropriate decisions to make that future happen.

The conceptual foundations of Strategic Planning, do not appear until the early seventies, when triggered a global crisis that manifests itself in the rise in oil prices, shortage of raw materials and energy sources, as well as inflation two digits, which produces the stagnation of the economy and rising unemployment, especially in the U.S., as there are goods from other countries, mainly from Japan, low cost, high quality, displacing almost all international markets . (De la Cuesta, 2006)

Also their say, “This general crisis required a new type of planning that would develop the financial health of companies, regardless of negative events that might occur in their environment.”

Strategic planning is a process that feeds constantly and passes successively through three phases, says Godet, (1990):

• Strategic phase in determining the mission and objectives of the center through identifying their strengths and weaknesses, by conducting an internal diagnosis, as well as opportunities arising from the changing environment that surrounds it.
• Operational phase, which makes the planning of operations and coordination of efforts to achieve the objectives.
• Budget Phase, where resources are allocated for developing the objectives, commitments and responsibilities, performance analysis and control.

As Drucker says, (1994) “Strategic Planning is a means to assess the risk and try to keep the organization adapted to optimally constantly analyzing changes in the environment and maximizing internal resources available that confer an advantage from the competition, taking advantage of opportunities more effectively. “

“The process of strategic planning is an organizational effort, defined and disciplined institutions that seeks to define as clearly as possible the mission and the vision they have of this in the medium and long term, becoming a powerful tool that enables adaptation media organization demanding, changing and dynamic, achieving maximum efficiency, effectiveness and quality of their services. ” (Ministry of Transport, 1999)

Kotter notes, (1999) that “market-oriented strategic planning is the process of developing and maintaining a viable fit between objectives and resources of the company so as to give satisfactory profits and growth.”

It also alleges Ambrose (2000) that “Strategic planning is a management method that provides managers with a means by which to anticipate and cope with internal and external changes and thus develop appropriate strategies for an uncertain future of way that allows the organization to achieve its objectives and mission. “

The issue of strategic planning takes place every day more important, managers gradually tested benefits provided by the development of this process for conducting a logical and integral to the organization both in the short, medium and long term.

Strategic planning and long term is the function that develop at each level of responsibility, but more properly in the general management level, aims at the provision of operations and the involvement of elements for achieving a goal .

The strategic planning process must be understood as a participatory process, which gives coherence, unity and integrity of the decisions of organizations, enabling them dynamic and changing environments taking the necessary steps to achieve the objectives it has set the institution. The definition of objectives and corresponding strategies on selecting priority activities to improve the service or organization and the advantages that appear related to their activity.

The ability of organizations and institutions to monitor and anticipate the challenges and opportunities generated, grows and deepens through strategic planning, considering both the external conditions of the organization as its inner reality, which are sources of changes dynamic and make the strategic planning process is also dynamic.

When planning strategically is not required to list detailed actions and programs on time and cost, it is required to possess the ability to determine a goal, linking resources and actions needed to reach and evaluate the results and consequences of those decisions . On this basis, we define strategic planning as a process and an instrument. Process in different stages as it raises a set of actions and tasks that involve members of the organization in pursuit of clarities about the task and strategies for its completion as to which instrument is a conceptual model that guides the decision- decisions to implement changes that become necessary.

1. Stay in front of your customers at the right time

We often think that customers buy by luck, and it is not. The customer buys because, when the need arises, you who are against it. After all, not when we want, but when the client is ready.

Hence the importance of being in front of your potential customers constantly, and to do nothing like a printed or electronic newsletter (I use Aweber).

Now. Many think that these programs are expensive to send newsletters. In fact, the cost is ridiculously low compared to your sales revenue. (Stay away from free. You need a program that allows you to measure the effectiveness of what you send.)

2. In the frequency is for sale

A consultant was selling a package to learn to do better queries. It took 7 months to buy. And what did that sale was the frequency of the message.

Another example was another consultant in the area of ​​writing words that sell. I’ve been reading your newsletter 2 years and last week was that I became a customer. (Now you have income from my part at the rate of $ 47 per month.)

When I say frequently, I mean the use of a newsletter, letters by mail, paid advertising, phone calls or whatever allows you to be customer facing frequently.

3. Track to Success

The vast majority of my clients repeat their purchase. That’s great because once the customer is in my funnel, you need not pay for advertising to attract. It’s obvious. According to some studies, a happy customer is more likely to buy again.

And this is achieved through monitoring. When I’m talking about tracking the use of an autoresponder where the customer buys, he is thanked and tracking emails sent to you automatically. (Let me clarify: although my system is automatic, my clients can trust they will receive a response if you contact us.)

Other forms of monitoring are the postcards, phone calls or personal visits. The idea is to monitor the customer to be satisfied because satisfaction is the recommendation or purchase.

OK. I’ll summarize …

• Stay in front of your customers with a newsletter.
• Keep frequently.
• And give up your customers.

There you are, beloved employer. My 3 tips to know when your customers buy.