A strong recovery is expected to include a greater volume of purchases by customers, increased prices, more new customers and better customer retention. You:

* Confidence is rising
* The social market is projected to large volumes
* The hiring of employees be increased
* It is expected that China’s big market gains

But despite all this optimism, companies are still not sure one of the key components of your marketing campaigns, do not believe their activities in the social mass media are well integrated with global marketing strategies.

* 42% of the respondents consider that they are integrated with mass media
* 11% of companies have an effective integration with the social mass media in their overall marketing strategies.

Why there is still this lack of integration?

* Many companies are reluctant to his new role as agents of change.
* Others need to leave their traditional budgets
* Others are making plans on how to integrate information technology

Integration, it is certainly temporary, so expect a crowd of companies in the social mass media. Are well known successful campaigns are the best example, campaigns that combine traditional elements, computers, phones, etc.., Which are providing opportunities for consumers to participate in the market with brands in a fresh and innovative.

We are moving rapidly towards an era that will be dominated by multi-channel marketing. It’s an exciting time, full of new ways to connect with customers throughout the process of mass consumption. Undoubtedly, I am optimistic. And you?