The business plan of a company has a SWOT analysis and … is in the plan of an entrepreneur? What is the best way we can give useful to work our projects? Is it valuable to have this test?

SWOT analysis in the “Marketing” is a valuable design! To take action and strategies of how we are going to face a target market, our customers and see our competition, so we have more clearly the variables that we must work to succeed in our business.

Always good to measure our work, to meet the expected goals of the most basic to the most important, this topic can help the article “Mallow in our measurement of needs” that make for the bog and the community of Novato to Networked

Before starting, it is important to note that this analysis we will do a good job of research in our market niche and see what their behavior to allocate our resources and take action more attractive to get good results, facilitating awareness of the opportunities – THREATS outside we have in our business and Strengths – Internal Weaknesses of Entrepreneurship. Then I will do to assess and improve the competence of our products or services on the market.

Successful products of many companies end up losing its charm after a couple of years bringing with him the success he brought at first. A professor at the IMD business school, Bettina Bushel, said in an article that sustained growth of the products of a business depends on effective use of strategic intelligence, as it is through this that you can avoid falling into the pitfalls of blind spots that exist in the environment of an organization. The expert mentioned and explained six major strategic intelligence sources must be present in any company.

When a company launches a product that proves to be very successful we must be very careful about the strategy to follow, because, generally, that success is usually temporary and go off slowly in the early years, unless the business to be analyzed smart way to maximize all opportunities that may arise there.

A professor at the IMD business school, Bettina Bushel, touches on this issue in an article explaining that to maintain growth and success over time is necessary for companies to discover and develop services, solutions and product families, so the success of a decision or successful product are not left behind, but to continue producing and supporting the organization.

She explains that the biggest risk to a company at the time to analyze your opportunities are few blind spots in the organization are areas in which executives do not see or understand certain important information, which ends up taking their business fall into a series of traps as miscalculating the boundaries of the industry, not properly identified emerging powers, losing touch with customers, putting too much emphasis on competition and allow visible corporate taboos and lack of foresight limit under reference.

To overcome these obstacles and avoid falling into traps laid by the blind spots of the organization, Bushel recommend making use of strategic intelligence, that is, she says, “a coordinated combination of research, analysis and distribution of the information needed to strategic decisions that enable growth opportunities flourish. “