With over 40 years experience, Fernando Market has become one of leading specialists in the management, creation and development of brand strategies and corporate identity programs in our country. Throughout his career has been devoted to position brands and identities of both domestic and foreign firms for competitive differentiation and success.

In 1964, in New York his hometown, he discovers his true passion: graphic design, when he becomes part of the body of illustrators of McGraw Hill Corporation, a year marked by him as the beginning of his career.

For 1965-1967 carries out commercial illustration, brand design, structural design and packaging for multinational companies such as: Balm Barr (Mennen Division), General Foods, Seven-Up Bottling Company, Assai Pentad, Max Factor Corporation, Time Magazine, Browbeat Baking Company (Canada) and Union Asbestos & Rubber, Inc., among others.

In 1968 participates in the Mexican Olympic Committee “to study Beatríz True blood as a partner in the implementation of commemorative books, distributed internationally.

Having our own business is easier than we think, just have to trust our ideas and ourselves and get to earn our first million.
One of the determining factors for the success of a small business is having the right business contacts.

There are many ideas for a profitable business with little investment, some aimed at working from home, teleporting, or related to new technologies like the Internet, so that we can find to create our own business and have our first million.
Make money with your own business is a real adventure that will fill you with satisfaction. It is worth trying!

Many original ideas may not seem interesting or important thing is to take each idea and do the exercise to incorporate into these high imagination and creativity.
Choose which one you like and take the time to think about how you could improve in order to create a new venture, attractive and profitable for your first million from them.

For this we invite you to think or reflect the ideas, including leave without fear beyond the limits of what is already known, to break with the preset, so there, so it must be so, be encouraged to create things that are not in which no one thought. It is not that hard, try and get your first million
If you can develop a good business idea you may think the following:
• If my idea did not occur to others more expert than I, is because it should work.
• If it worked, someone would have already happened.

If the world worked and still went about in carts pulled by horses, or still think that the earth is flat, or is the center of the universe and everything revolves around him. We encourage you to pursue your great idea and persevere to reach their fulfillment if you are convinced it will work.

In his book Good to Great, Jim Collins, mentioned as one of the main characteristics of the companies that have sustained its growth over time, the fact that they often measure their success by an almost exclusive indicator. That is, beyond that measure many variables, what these companies are clear about is what to use to gauge whether they are achieving their objectives over time.

In fact, Collins says that the clarity of the companies is given in relation to “the denominator of the ratio that serves as an indicator, the numerator is always profitable. That is, whenever the indicator used is “yield ….” For example, Collins notes that the U.S. drugstore chain Walgreen’s is measured over the years in relation to rate of return for visits to their stores, while Gillette is measured by profitability per customer and profitability Philip Morris brand.

The author of Good to Great says that the selection of these indicators reflects a deep understanding of own business, and that only the process of selecting what should be this indicator and is enriching in itself, being a discussion of the characteristics of the business. That is, if we agree on what our denominator, we will agree on the core variables of our business.